Diedrich Coffee, Inc. ("Diedrich Coffee") is concerned about privacy on the Internet. As such, we have created this Privacy Policy to let you know how Diedrich Coffee collects, uses and safeguards the information that is collected and used on PerksforthePlanet.com (the "Site"). This Privacy Policy works in conjunction with the Terms and Conditions of Use but does not modify or supersede them.

Collection of Your Information

In the course of using the Site, Diedrich Coffee may ask you for your name, e-mail address, postal address, telephone number, fax number and other registration information. Diedrich Coffee also may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using, (e.g., Vista, XP or Mac OS), the domain name of your Internet service provider (e.g., Cox, Time Warner), aggregate data about the number of visits to the site and/or aggregate data about the pages visited.

How Diedrich Coffee Uses the Information

Diedrich Coffee uses the non-personally identifiable information ("Aggregate Data") to improve the design and content of the Site. Diedrich Coffee may use the Aggregate Data to analyze site usage as well as create products and services to fit your needs. Also, Diedrich Coffee may share this Aggregate Data with Diedrich Coffee sponsors, advertisers and other third–party vendors. Diedrich Coffee shall own such Aggregate Data and maintain copies of such as part of its records. Except as otherwise indicated, Diedrich Coffee uses the personally identifiable information ("Personal Information") you provide: (a) to fulfill your requests for our products and services and those of our sponsors and business affiliates and to respond to your inquiries about our offerings; (b) to communicate with you and to assist you with any questions you have about an order you have placed for products and services; (c) to cooperate with government officials or parties in litigation under process of law, or as otherwise required by law; (d) to protect the security or integrity of the site; (e) to protect against a threat of safety or destruction of property; and/or (f) to protect against legal liability. In all cases, however, Diedrich Coffee agents, employees and contractors who have access to Personal Information are required to protect this information in a manner that is consistent with this Privacy Policy. Diedrich Coffee will not use the Personal Information, except as set forth herein, without your permission; provided, however, Diedrich Coffee shall own all such Personal Information and maintain copies of such as part of its records. Diedrich Coffee may use the Personal Information that it collects to offer you other products or services that Diedrich Coffee believes may be of interest to you. If you do not wish to receive any such information or to allow Diedrich Coffee the right to use your Personal Information as described in this paragraph, please contact Diedrich Coffee in the manner identified in the "Opt-Out" section below. The Aggregate Information and Personal Information may be transferred, distributed or sold as part of Diedrich Coffee or its assets.

How to Contact Diedrich Coffee to Opt-Out

You may choose not to receive such information and/or to allow Diedrich Coffee to use your information in the manner described above by simply notifying Diedrich Coffee directly at CustomerService@Diedrich.com or at 1-800-354-JAVA Ext. 6703. Upon receipt and processing of an "opt out" request, Diedrich Coffee will, within a commercially reasonable amount of time, remove your information from any future marketing communications.

Security; No Liability

Diedrich Coffee has implemented security measures to help protect against the risk of loss, misuse and alteration of any information under its control. Nevertheless, such security measures may not prevent all loss, misuse or alteration of information on the Site, and Diedrich Coffee and its third party licensors are not responsible for any damages or liabilities relating to any such security failures. Furthermore, the Site contains links to other sites. Diedrich Coffee is not responsible for nor can Diedrich Coffee ensure the privacy practices or content of such other sites.

Cookies

"Cookies" are pieces of data sent from a Web server to a Web browser that enable a Web server to identify users that visit a site hosted by that server. Diedrich Coffee may use Cookies in order to identify you to the Site so that Diedrich Coffee can provide more customized information and services to you. In addition, the Site may contain advertisements that may contain Cookies. In general, if you choose, you can disable the use of Cookies by reviewing your browser’s preferences and options.

Modification of Privacy Policy

Diedrich Coffee may change this Privacy Policy at any time, consistent with the terms set forth in the Terms and Conditions of Use, including by posting the changed or amended Privacy Policy on the site. Your continued viewing of or use of the Site following the posting of any changes to this Privacy Policy will signify your assent to any such changes or amendments.

How to Contact Diedrich Coffee for Any Reason

You may contact Diedrich Coffee with questions or comments regarding this Privacy Policy, updating any Personal Information or anything else related to Diedrich Coffee and/or the Site at CustomerService@Diedrich.com or at 1–800–354–JAVA Ext. 6703.

Thank you for visiting Diedrich Coffee on the web!